SEO-first site structure
Map the real services, locations, proof, questions, and contact paths buyers need before spending money on traffic or another redesign.
AI search-ready websites for local leads
Get found in
the new search era.
A new era of search is here. Old site structures and heavy platforms make it harder to stay clear, fast, and findable. We build clean static websites with focused pages, plain answers, expert proof, strong lead paths, and structure that buyers and search models can understand.
- Lead-focused builds from $1,000
- Local SEO and AI-search structure
- Wix and WordPress exit planning
- Ownable code included
Before: rented, slow, hard to update
After: fast, polished, owned outright
Free lead and SEO teardown
Not showing up where customers search? Send the site.
Send the URL and the biggest headache. If there is no site yet, send the business type and first goal. We'll look for the obvious lead leaks first: unclear offer, weak service pages, thin local signals, slow pages, broken contact paths, AI-search gaps, and platform friction.
What is a teardown?The offer
SEO in the AI search era starts with clear expert signals.
Aging website builders can bury good businesses under templates, scripts, vague service pages, and weak conversion paths. The visible problem is fewer calls and leads. The underlying problem is usually structure: unclear pages, thin proof, weak local signals, and a platform that makes simple improvements harder than they should be.
Buyer and model clarity
Build pages around plain-language answers, clean headings, internal links, schema, proof, and focused next steps.
Platform exit when needed
Move off Wix, WordPress, Squarespace, or plugin stacks when the current setup is slowing down SEO, lead paths, ownership, or simple updates.
Lead-focused redesign
Sharper copy, better mobile layout, cleaner service pages, stronger calls to action, and a visual system that helps customers trust the business faster.
How it works
Start with the lead problem. Then fix the site underneath it.
The first conversation should not be abstract. We start from the site already in market and show what can be clearer, faster, easier to trust, and easier for buyers and modern search systems to understand.
1
Teardown
We review the current site for search visibility, service-page structure, design, speed, mobile layout, trust, and obvious conversion leaks. If there is no site yet, we map the first useful version.
2
Prototype
For qualified leads, we send a focused homepage direction or section mockup so they can see the upgrade before buying.
3
Build and handoff
We build the site, preserve important URLs where possible, clean up on-page SEO, improve answer structure, set up forms and analytics, and prepare the code/repo handoff.
4
Own or grow
They can host it in their own account, ask us to stay involved for edits, or layer in ongoing local SEO and commerce improvements after launch.
Local and remote
Bountiful-based, Wasatch Front ready.
Freehold Sites is based in Bountiful, Utah, with local meetings by appointment and remote reviews by video. For the full local service-area details, use the Bountiful page.
Bountiful web design detailsPricing
Revamp once. Keep the monthly cost optional.
The one-time revamp fixes the foundation: design, copy clarity, mobile layout, forms, analytics, launch, code handoff, on-page SEO basics, and the answer structure modern search expects. Monthly plans are for help, not required hosting rent.
Initial build or revamp
Start at $1,000 for 1-4 pages. Add only what earns its keep.
Additional pages are $200 each, capped at $2,000 for a standard website build or revamp. Larger migrations, ecommerce, booking systems, AI-search content strategy, or custom apps get scoped separately, but simple commerce and payment flows can move quickly.
Lean build or revamp
$1,000
For the core site: clear offer, trust, services, contact path, mobile polish, and SEO fundamentals.
- 1-4 pages included
- $200 per additional page
- Standard build/revamp cap: $2,000
- Source code and content handoff
- Contact form and call CTAs
- On-page SEO basics and redirects
- Owner-controlled launch support
1-4 pages
$1,000
5 pages
$1,200
6 pages
$1,400
7 pages
$1,600
8 pages
$1,800
9+ standard pages
$2,000 cap
After launch
Take the code, then choose support.
After launch, clients can take the code and host it themselves, use simple managed hosting, or ask us to stay involved for updates. SEO growth is separate because serious search work depends on goals, market, and pace.
Code handoff
$0/mo
For owners who want the finished site delivered with source files and a repo-ready project.
- Source code and content files
- Repo-ready project structure
- Cloudflare Pages setup guidance
- Use your own hosting account
- No included content edits
- No monthly SEO work
Basic hosting
$15/mo
For simple static sites that just need a clean place to live after launch.
- Managed static hosting setup
- SSL and deployment checks
- Most normal lead sites fit
- Traffic-dependent if usage spikes
- No included edits
- No monthly SEO work
Site care
$79/mo
For small ongoing site work after launch: edits, tune-ups, and keeping the site fresh.
- Small monthly edit batch
- Service, photo, and copy updates
- CTA and form tune-ups
- Redirect and broken-link checks
- Basic uptime monitoring
SEO growth
Starts at $200/mo
For businesses that want serious ongoing SEO after the site foundation is fixed. We talk through the market, service priorities, local visibility, AI-search structure, and content pace before shaping the right package.
- Ongoing package work starts at $200/month
- Can scale with content, locations, competition, and reporting needs
- Useful page planning, internal links, and Search Console review
- Local SEO and Google Business Profile guidance when it fits
Best fit
This is for the business that needs a better front door.
Freehold Sites is built for businesses that need a fast, clear, inexpensive-to-keep-alive site without a bloated agency process. Simple ecommerce, payment links, quote flows, and lightweight storefronts can fit. Larger catalogs, inventory operations, and complex portals get scoped separately.
Good fit
Service companies, clinics, med spas, consultants, repair shops, home services, specialty retail, gyms, photographers, local service firms, growth-stage teams, and ecommerce brands with focused needs.
Bad fit
Huge custom software projects, complex inventory systems, member portals, heavy booking systems, custom SaaS apps, and teams that need unlimited design rounds.
Who builds this
Built by someone who actually runs web properties.
Freehold Sites is run by Brian Duryea. I have spent years building, revamping, and growing sites that need search traffic, clear offers, and working lead paths, including Bat Digest, Beyond Blue Logbooks, Tiny Tales Big Ideas, and BusDuty.
That matters because a revamp is not just a prettier homepage. It is the structure underneath it: fast pages, clean headings, useful service copy, internal links, forms that work, and the on-page SEO basics that help a business get found by people and modern search systems.
More about Brian
Bat Digest
Baseball bat reviews, rankings, and buying guides built around search demand.
Beyond Blue LogbooksA focused product site for aviation logbook software and workflows.
Tiny Tales Big IdeasA children's story site with a clear content library and discovery paths.
BusDutyA practical school operations site built for a specific recurring problem.
FAQ
Plain answers for owners who are tired of web nonsense.
Will I be able to edit it myself?
Yes, if you are comfortable working through the repo or another editor we agree on. If you do not want to touch code, a lightweight care plan or CMS can be added when frequent edits actually justify it.
Do I own the site?
Yes. The deliverable is standard website code and content files. You can host it in your own account, move it later, or keep us involved only when you want help.
Is $1,000 too much if Wix is cheap?
If the goal is the cheapest possible do-it-yourself site, Wix or Squarespace can be a better fit. This revamp is for owners who want the design, copy cleanup, migration planning, on-page SEO basics, forms, redirects, launch, and code ownership handled for them.
What about WordPress SEO?
Important page titles, descriptions, headings, URL redirects, schema, speed, and local service copy are preserved or improved during the revamp. For content-heavy sites, we scope migration carefully before quoting.
Is SEO included?
The revamp includes on-page SEO fundamentals and AI-search-friendly structure because a clear, fast, well-organized site is the first step. Ongoing SEO is separate because rankings, local content, reviews, links, Google Business Profile work, and lead tracking need steady attention.
Can this handle forms?
Yes. The starter form can post through a Cloudflare Pages Function to a webhook, email system, CRM, or spreadsheet.
Can this handle ecommerce?
Yes, when the ecommerce need is simple and focused: product pages, payment links, lightweight checkout flows, quote requests, or a small storefront. Large catalogs, inventory-heavy operations, and complex subscriptions get scoped separately.
Ready when they are